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Customers for Life Consulting (CFLC) is built upon the principle that only engaged employees can earn customer loyalty…and they earn that loyalty by providing REMARKABLE EXPERIENCES to their customers.  CFLC helps clients earn that engagement and that loyalty!

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Bob Shaff

points to ponder...

  • "What we need, what every organization needs, are people who are committed to the company and its mission. You can't buy commitment; you can't mandate it. You can only invite it. And to invite it, you need to engage the passion of every employee." Anonymous
  • "Repetition is important, especially when you're trying to change the way a company thinks." Bill Zollars, President, Yellow Corp.
  • "I am - just as you are - a unique, never-to-be-repeated event in this universe. Therefore, I have - just as you have - a unique, never-to-be-repeated role in this world." George Sheehan 1918-1993, Cardiologist, Runner, and Writer
  • "I love deadlines. I especially like the whooshing sound they make as they go flying by." Scott Adams, Dilbert
  • "It is not employees' responsibility to have high service aptitude; it is the company's to give it to them." John DiJulius
  • "We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about." Charles Kingsley
  • "Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and a little bit more." Lou Vickery, Writer
  • “Sometimes, I think my most important job as a CEO is to listen for bad news. If you don’t act on it, your people will eventually stop bringing bad news to your attention and that is the beginning of the end.” Bill Gates
  • “People do not buy goods and services. They buy relationships, stories and magic.” Seth Godin
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latest articles

Personal Signatures
Personal Signatures

This is a story about the kind of employee we all wish we had....Denny Flanagan, a Captain with United Airlines. Close your eyes for a moment. Imagine you are seated…

FOCUS on Customers
FOCUS on Customers

Today, my topic is FOCUS. We hear a lot about focus, and how important it is, but we don’t hear much about how to FOCUS on our customers. I believe…

Carlos Garcia and his Cobb Salad
Carlos Garcia and his Cobb Salad

I attended a beautiful wedding recently at the Loews Coronado Bay Resort near San Diego. At the reception, as we were waiting for the bridal party to arrive, my wife…


Remember when you were pledged by the sorority you wanted to join? Remember when the most popular girls in school asked you to join their group? Remember when your spouse asked…

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Book Recommendations

You will be the same person you are today except for 2 things:  the people you meet and the BOOKS you read!  Here are several of my favorite books!!  Read some of them, starting today!!!

See the Books

ask yourself if...

your employee turnover is very high

10% or more per year

customer “churn” is a problem

Losing 10-20% of your customers per year

you wonder what your customer really think about your products/services

you would like to better “engage” the minds and hearts of your employees

you need more referrals from existing customers

you would like to increase profitability without spending more money

If you answered yes to any of these questions, contact us now contact now