Focus groups can be a powerful and effective way to gather feedback from your most valuable customers. Meet with these customers frequently to thank them for their business, and to ask their opinions on the decisions facing your company.
Asking their opinion is one of the most powerful compliments you can pay to a customer. Focus groups or "customer advisory councils" build relationships, which are the key to growing your company.
Consider using an outside professional facilitator, not associated with your company. His or her expertise will produce better feedback, and customers will speak more freely to a person outside of your company.
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