About Bob

Bob Shaff founded his firm, Customers for Life Consulting in 1992. Customers for Life Consulting is a marketing consulting firm, dedicated to helping clients improve customer and employee satisfaction, retention and loyalty. Customers for Life Consulting assists clients by conducting customer and employee surveys and focus groups, by establishing measurement and reward systems based upon customer loyalty, and by helping client management teams increase customer focus in their day-to-day operations.

Bob speaks on the topic of loyalty at corporate events and to companies seeking to improve customer and employee loyalty. Bob is a member of the National Speakers’ Association.

Prior to this, Bob was the Manager of Marketing Operations for IBM Corporation, providing sales and service support for IBM customers throughout Southern Arizona. Bob and his team were responsible for producing over $45 million annual revenue for IBM. Bob’s career at IBM spanned 26 years, during which he held multiple sales and marketing management positions in the banking, finance, health and government industry groups for IBM. As an IBM marketing representative, Bob earned selection as IBM’s top salesman in the IBM Western Region in 1972.

Bob holds a Bachelor of Science degree in electrical engineering from the University of Arizona. He is a member and the past President of the Rotary Club of Tucson and a member of the Board of Directors for Goodwill Industries of Southern Arizona and for Arizona’s Children Association.

Bob and his wife, Lynda, have 3 grown sons and reside in Tucson, Arizona. Bob enjoys playing racquetball and rooting for the University of Arizona Wildcat sports teams